~ 𝗟𝗮𝗯𝗼𝗿 𝘀𝗵𝗼𝗿𝘁𝗮𝗴𝗲𝘀 𝗮𝗿𝗲 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝟳𝟬% 𝗼𝗳 𝗦𝗠𝗕𝘀 𝘁𝗼 𝗿𝗲𝗹𝘆 𝗼𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗱𝗼 𝗺𝗼𝗿𝗲 𝘄𝗶𝘁𝗵 𝗹𝗲𝘀𝘀
~ 𝗔𝗱𝗼𝗯𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗻𝗲𝘄 𝗖𝗹𝗼𝘂𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗦𝗠𝗕-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗔𝗱𝗼𝗯𝗲 𝗘𝘅𝗽𝗿𝗲𝘀𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀, 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗦𝗠𝗕𝘀 𝗲𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗮𝗻𝗱 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀
~ 𝗡𝗲𝘄 𝗘𝘁𝘀𝘆, 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗮𝗿𝗱 𝗮𝗻𝗱 𝗠𝗲𝘁𝗮 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗲𝘅𝘁𝗲𝗻𝗱 𝗔𝗱𝗼𝗯𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗦𝗠𝗕𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀
PETALING JAYA, 20TH OCTOBER 2022 – Today, Adobe announced new automation and collaboration features across Adobe Creative Cloud and the Adobe product portfolio, helping small and mid-sized businesses modernize workflows while embracing new frontiers in creativity and productivity. Additionally, new partnerships with Mastercard, Etsy, and Meta will provide SMBs with special access to Adobe Creative Cloud and Adobe Document Cloud.
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In the digital economy, SMBs must work faster and smarter than ever before – and technology can help. New Adobe research found that nearly 70% of SMBs now depend on digital solutions to do more with less amidst labor shortages and 77% say ongoing uncertainty has compelled them to look for new ways to collaborate.
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“Technology must help SMBs grow, not get in the way,” said Claire Darley, VP Digital Media GTM and Sales, Adobe. “Millions of small businesses rely on Adobe technology, and our new innovations remove complexity, improve collaboration and automate repetitive tasks, so they can focus on creating customer-delighting digital experiences.”
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𝙉𝙚𝙬 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝘾𝙡𝙤𝙪𝙙 𝘾𝙖𝙥𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨 𝙀𝙢𝙥𝙤𝙬𝙚𝙧 𝙎𝙈𝘽𝙨 𝙩𝙤 𝙒𝙤𝙧𝙠 𝙎𝙢𝙖𝙧𝙩𝙚𝙧 𝙖𝙣𝙙 𝙀𝙭𝙥𝙖𝙣𝙙 𝙏𝙝𝙚𝙞𝙧 𝙎𝙠𝙞𝙡𝙡𝙨
Adobe is democratizing access to powerful creativity tools on any device, enabling everyone to create compelling content. Advancements across Creative Cloud enable SMBs to easily move between interoperable apps, leverage the best tool for each task and access fonts and stock photo, illustration, video, and 3D assets right within the apps, so they can stay efficient and focus on running their businesses. New app-specific capabilities include:
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𝑨𝒅𝒐𝒃𝒆 𝑬𝒙𝒑𝒓𝒆𝒔𝒔
Empowers SMBs, including businesses run by Adobe Express Ambassadors Maia Faddoul, Katie Kortman, Nikki McWilliams, and Nelly Ruthenbeck, enabling easy creation of impactful social media posts based upon thousands of beautiful templates, which can be customized within the app or accessed within Adobe Fonts for blank canvas testing. Content scheduling and color palette recommendations have been added, while new Adobe Acrobat integrations enable SMBs to design visually appealing cover pages, section dividers and more, directly and easily within Acrobat.
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𝑺𝒉𝒂𝒓𝒆 𝒇𝒐𝒓 𝑹𝒆𝒗𝒊𝒆𝒘 (𝒃𝒆𝒕𝒂)
Allows users to share a version-specific link to a Photoshop or Illustrator file, then automatically flow reviewers’ comments back into the app, eliminating the need to juggle between different tools to address all feedback. Designers can now choose to co-edit a live file with Invite to Edit, or share a specific version of a file with Share for Review.
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𝑨𝑰 𝒑𝒐𝒘𝒆𝒓𝒆𝒅 𝒃𝒚 𝑨𝒅𝒐𝒃𝒆 𝑺𝒆𝒏𝒔𝒆𝒊
Delivers new capabilities across Creative Cloud, simplifying and automating repetitive tasks in After Effects, Photoshop, InDesign, Substance 3D and more, enabling SMBs to efficiently and intuitively bring their ideas to life. Using Substance 3D, Australian architectural 3D rendering and animation company Binyan Studios is developing 3D assets for clients two to 10 times faster than ever before.
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𝙉𝙚𝙬 𝘿𝙤𝙘𝙪𝙢𝙚𝙣𝙩 𝘾𝙡𝙤𝙪𝙙 𝙖𝙣𝙙 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝘾𝙡𝙤𝙪𝙙 𝘾𝙖𝙥𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨 𝙍𝙖𝙞𝙨𝙚 𝙩𝙝𝙚 𝘽𝙖𝙧 𝙛𝙤𝙧 𝙎𝙈𝘽 𝘿𝙤𝙘𝙪𝙢𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜
Adobe also announced new capabilities for SMBs across Document Cloud and Experience Cloud, spanning popular applications including Adobe Acrobat, Adobe Commerce and Adobe Marketo Engage.
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𝑨𝒅𝒐𝒃𝒆 𝑨𝒄𝒓𝒐𝒃𝒂𝒕
Introduced free web-based watermarking, cropping, redaction, OCR, stamping, certifying and page numbering tools to take quick actions on documents. Additional features include branded agreement templates with a company’s name, logo and custom URL; conversion of any document into a web form; automated sending of one document to many people for e-signatures; and an option to send payments with e-signed agreements.
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𝑨𝒅𝒐𝒃𝒆 𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆
Enables SMB retailers to easily incorporate Walmart’s, PayPal’s, and FedEx’s enterprise-grade solutions, enabling any merchant to offer an omni-channel customer experience.
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𝑨𝒅𝒐𝒃𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒐 𝑬𝒏𝒈𝒂𝒈𝒆
Adds a new, entry-level automation solution that will help SMBs continuously improve the impact of their marketing efforts; quick start templates for e-mails, landing pages, forms and campaigns that SMBs can quickly edit and launch; cloning ability for campaign workflows; and personalized tokens for emails, landing pages or campaigns that can auto-fill with custom data including event details and messaging.
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𝙉𝙚𝙬 𝙋𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨 𝙎𝙪𝙥𝙥𝙤𝙧𝙩 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮 𝙖𝙣𝙙 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙫𝙞𝙩𝙮 𝙛𝙤𝙧 𝙎𝙈𝘽 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨
Today, Adobe announced that it is partnering with trusted SMB-supporting brands to support their business goals:
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𝑬𝒕𝒔𝒚
During Etsy’s Holiday Edition event, 5.3 million sellers received four-month premium trials of Adobe Express to create standout product listings, promotional design graphics, social media content, logos and more.
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𝑴𝒂𝒔𝒕𝒆𝒓𝒄𝒂𝒓𝒅
Adobe is now the exclusive creative and document management provider for Mastercard’s U.S. small business network. Mastercard members get additional free months with any individual Creative Cloud purchase.
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𝑴𝒆𝒕𝒂
Adobe has partnered with Meta to offer “Express Your Brand,” a training program providing free education and tools that empower SMBs to grow their presence and visibility online. The program includes resources, tools, and a community for a diverse group of SMBs, including granting annual Adobe Express premium subscriptions to 10,000 Black, Latinx, and Hispanic-owned businesses.
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“SMB owners are doing more with less today, wearing many hats and becoming their own designers and their own marketers,” said [INSERT SPOKESPERSON], VP of Mastercard. “Partnering with Adobe, we’re empowering our SMB network of card members to eliminate the ‘guesswork’ and ‘hard work’ when creating great digital experiences for their customers.”
